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When Selling

At Lakeside Properties, we specialize in representing buyers and sellers of lakefront property throughout southwest Michigan. Based in South Haven, we cover the counties of Allegan, Berrien, Cass and Van Buren. Because we represent a specific geographic area and property type, we offer a highly specialized and knowledgable approach to the buying and selling of waterfront property.

For our seller clients, we know that it takes more than a sign in the yard and a listing in the MLS to sell lakefront properties, and our comprehensive marketing plans focus on providing maximum exposure to targeted out-of-town Michigan lakefront property buyers.

Here are the reasons to hire Lakeside Properties when you’re ready to sell your waterfront property:

  1. We specialize in marketing and selling lakefront properties. We focus on what we do best, which is reaching out-of-town buyers of lakefront and other lifestyle properties. We understand that selling these types of properties is different than selling traditional residential real estate.
  2. Our marketing plans target out-of-town lakefront property buyers. This is because we know that almost all buyers of Michigan lakefront property come from out-of-town and they usually don’t know the names of the lakes, towns or zip codes where to search, only that they want a place within a travel radius from where they currently live. In other words, they know what they’re looking for, but not necessarily where to find it.
  3. Our top-ranked websites are the first ones that out-of-town buyers find when they search for Michigan lakefront properties. Our team of designers has optimized our top-ranked websites for popular lake property search terms, and our writers have the knowledge and experience to make properties like yours stand out and easy to find.
  4. We market to out-of-town buyers where they live. We run ads in Chicagoland and northern Indiana publications, and regularly network with top real estate brokers and agents from areas where we believe buyers will come from.
  5. We’re part of United Country Real Estate, America’s #1 Lifestyle & Rural Real Estate Company. Through United Country, we have access to a database of 500,000+ ‘opt in’ lifestyle property buyers, we can advertise in national catalogs with 1 million+ readers, and we’re part of a network of 700+ offices and 4,000+ agents, in the U.S. and other countries.
  6. We promote properties like yours to 200+ agents at United Real Estate in Chicago. We have a referral relationship with these agents, all of whom have contact with buyers and sellers throughout the Chicagoland area, and we regularly send them updates of Michigan lakefront properties for sale.
  7. Our marketing plans include professional photography and floor plans. We know that it’s important to put your property’s ‘best foot forward’, so we work with only the best. And in some cases, we use drone video and custom property-specific websites to highlight properties.
  8. We utilize social media to reach buyers. We have experience with Google AdWord campaigns, YouTube, Facebook ad campaigns, and others, and we know that they can be effective in reaching lakefront and other lifestyle property buyers.
  9. We advertise lakefront properties on top-ranked 3rd party websites. These 3rd party websites help us bring even more exposure to properties like yours, so we use the Michigan Lifestyle Properties Network, LakeHouse.com, LuxuryHomes.com, LakeHousesofMichigan.com, and others.
  10. We sell southwest Michigan. We know that part of selling special properties also involves selling the area, so we promote the amenities and lifestyle of southwest Michigan through a ‘lifestyle brochure’, which was specially created for that purpose.

National Marketing. Local Expertise®.